Movienftz GRANT / INVESTMENT Proposal

Title: movienftz (movienftz.io)
Author: @RYM
Team:

  • @RYM: Founder / Main Operations
  • @bradcm.eth: Consultant / Currency Handler

Date Created: November the 18th, 2021
Date Posted: November the 22nd, 2021

Summary

COMING 2022: movienftz will host a collection of officially licensed movie Poster NFTs listed on OS, not only allowing audiences to trade and collect their favorite movie Posters but also as an avenue to help filmmakers finance their films further down the road

BACKGROUND

Why are you making this proposal?

we are registering our interest in seeking either a GRANT / INVESTMENT from the LondonDAO to aid the costs involved with our 4 key areas:

  • licensing
  • tokenization
  • marketing & advertising
  • payroll (which is integrated into the 3 areas above)

the GRANT would maintain these areas for 1 Release

the INVESTMENT would maintain these for year 1 (Release #1-#5)

Type total, measured in Ξ
GRANT 4 (2 Ξ + 269,321 $LONDON)
INVESTMENT 20 (10 Ξ + 1,346,604 $LONDON)

GRANT = $16,588 / the INVESTMENT = $82,940

NB: all Ξ to USD / Ξ to $LONDON conversions are as of November the 22nd, 2021 as at 5:30 PM (PST) or rate: 1 Ξ = USD 4,147 / 1 Ξ = 134,660.4 $LONDON

the INVESTMENT would be in exchange for 30 % of net profits from the initial sales (excluding secondary market of 10% royalties) for year 1 ONLY (Release #1 - #5) or 21.36 Ξ* (if all of year 1’s Releases sell out)

*this figure is informed by our color / supply and pricing model which each Release will be built around

color / supply and pricing model: each Release will consist of 340 Poster NFTs from 4 movies (85 Posters per movie in colors green, yellow, pink and blue) listed over 2 months with prices ranging between 0.1 Ξ - 0.8 Ξ based on their colors

for more info, see the table below:

color supply listing price (Ξ) income (Ξ) / Poster income (Ξ) / Release (Poster x4)
green 1 0.8* 0.8 3.2
yellows 12 0.4 4.8 19.2
pinks 24 0.2 4.8 19.2
blues 48 0.1 4.8 19.2
cumulative total 15.2 60.8

*the 1/1 green NFT will be listed as a 24-hour auction starting at 0.8 Ξ

after year 1, the predicted (if all sell out) income from initial sales (excluding secondary market of 10% royalties) for movienftz is 91.2 – the table below corroborates this figure:

Release # income if sold out 70% to the licensor 30% to movienftz movienftz income x 5 Releases (year 1)
1 60.8 42.56 18.24 91.2

91.2 - 20 (expenses covered by LondonDAO) = 71.2 net profit

71.2 x 0.30 = 21.36

The LondonDAO ROI = (20 - 21.36) = 1.36 Ξ or $5,640

the INVESTMENT funds would be allocated per Release rather than entirety should there be interest in this option from the LondonDAO

the INVESTMENT would be iterative – where the INVESTMENT amount and therefore the % of net profits, could be altered after Release #1

What problem or opportunity does this proposal target?

  1. we aim for movienftz The Collection (OS: movienftz the collection) which is where all our Releases will feed into, to become the industry-standard repository for movie Poster NFTs and act as an avenue to help production companies finance their movies in the future

with a strong focus on indie, movienftz will act as a conduit to allow production companies to Exclusively License their Posters for NFT purposes only, in exchange for both a license payment as well as a certain percentage of the initial sales income

we believe that moving forward, NFTs (especially using Posters) will become a standard pillar in the distribution of movies and will help further layer the movie revenue to provide greater income diversification in a time where dated distribution methods such as the theatre are slowly losing value

  1. on the other hand, movienftz allows audiences to hold a licensed piece of the movie

audiences have always seen Posters not only as advertisements that are used to sell products but also products, more importantly art, that can be sold, traded, and collected

moreover, movienftz will also provide an opportunity to involve audiences beyond the movie

all Poster NFTs will act as a token to provide the first owners of the NFTs with some sort of exclusivity to create more involvement and interaction between the audience and movie

for example:

  • coupon codes to get merchandise from the movie for free / at a discounted price
  • see private Behind The Scenes footage / deleted scenes
  • tickets to virtual screenings
  • entry to Discord Q&A with cast / crew

this will be different for each movie however the underlying intention is to create valuable experiences beyond the movie through the tokenization of our NFTs

What are the driving factors behind why you think this is a good idea?

to date there is yet to be an industry-standard repository for movie Poster NFTs and not only that, from the perspective of a production company, it makes it easier for them to focus on what they do best which is making movies while allowing us to take care of the Poster NFT distribution

what’s also integral to movienftz is how firstly, Posters represent movies meaning that the NFTs will have star rating as per the movie’s ratings

and secondly, Posters also have a standardized dimension which allows movienftz The Collection to have continuity as all NFTs will be built from our templates and will be released according to our color / supply and pricing model

to see the templates, see the collection on our webiste

this value system / continuity has allowed movienftz to take on the characteristics of trading cards which is an important aspect for any collection

what is also unique about movienftz is that there is a value built into the NFTs not only in the token value but also in how each NFT is an official licensed product of the specific production

the owners of the NFTs will be able to access a excerpt of the exclusive licensing contract via our website to corroborate the license

What differentiates this proposal from existing projects in the space?

this is the first collection that aims to become a repository of Posters from multiple movies and hence there is nothing to compare to

SCOPE OF WORK

What is within scope for this proposal?

Our year 1 schedule is as follows:

month deliverables
December 2021 acquisitions: have 2 of 4 contracts of Release #1 signed off
funding: gain funding e.g. the LondonDAO GRANT / INVESTMENT
January 2022 acquisitions: have 4 of 4 contracts of Release #1 signed off
February build community: have 5,000+ people on our Discord server
advertising and marketing: 1 month campaign for Release # 1 complete
March :large_orange_diamond: listing: Release #1 / carry out tokenization
acquisitions: have 2 of 4 contracts of Release #2 signed off
April acquisitions: have 4 of 4 contracts of Release #2 signed off
advertising and marketing: 1 month campaign for Release #2 complete
open our online store selling digital frames for NFT display
build community: have 50,000+ people across Instagram, Twitter & Discord
May :large_orange_diamond: listing: Release #2 / carry out tokenization
acquisitions: have 2 of 4 contracts of Release #3 signed off
June acquisitions: have 4 of 4 contracts of Release #3 signed off
advertising and marketing: 1 month campaign for Release #3 complete
July :large_orange_diamond: listing: Release #3 / carry out tokenization
acquisitions: have 2 of 4 contracts of Release #4 signed off
August acquisitions: have 4 of 4 contracts of Release #4 signed off
advertising and marketing: 1 month campaign for Release #4 complete
September :large_orange_diamond: listing: Release #4 / carry out tokenization
acquisitions: have 2 of 4 contracts of Release #5 signed off
October acquisitions: have 4 of 4 contracts of Release #5 signed off
advertising and marketing: 1 month campaign for Release #5 complete
November :large_orange_diamond: listing: Release #5/ carry out tokenization
acquisitions: have 2 of 4 contracts of Release #6 signed off
December acquisitions: have 4 of 4 contracts of Release #6 signed off
advertising and marketing: 1 month campaign for Release #6 complete

each Release would be 4x as follows:

  • On Friday @ 8 pm PST, the green 1/1 NFT will list as a 24-hour auction starting at 0.8 Ξ
  • On Saturday @ 8 pm PST, the 12 yellow NFTs will list at 0.4 Ξ
  • On Sunday @ 8 pm PST, the 24 pink NFTs will list at 0.2 Ξ
  • On Monday @ 8 pm PST, the 48 blue NFTs will list at 0.1 Ξ

weeks will alternate between a listing week and a token week hence each Release will take 2 months

What objectives, goals, features, or executables do you propose achieving with this proposal?

end of 2022:

  • have listed Posters from over 20 movies
  • become the industry-standard repository for movie Poster NFTs
  • create valuable experiences beyond the movie through the tokenization for our NFTs

beyond 2022:

  • repeat end of 2022 goals with even more exciting movies
  • create a DAO for movie financing

Are you interested in publishing your work within the LONDON/POB ecosystem?

due to the nature of this project all the Poster NFTs will be listed under movienftz The Collection

however, we would be open to finding ways to collaborate with LONDON/POB

Do your best to be realistic in expectations and tie your funding ask to what is achievable with that amount of money.

the GRANT / INVESTMENT from the LondonDAO would aid the costs involved with our 4 key areas:

  • licensing
  • NFT tokenization
  • marketing & advertising
  • payroll (which is integrated into the above 3 areas)

the GRANT would maintain these areas for 1 Release

the INVESTMENT would maintain these areas for year 1 (Release #1-#5)

SPECIFICATION

Explain the project in detail, the more exact numbers and implementation details, the more likely the proposal will be approved.

the funding would be allocated as follows:

G = GRANT budget Ξ for Release #1

I = INVESTMENT budget Ξ for year 1 (Release #1/2/3/4/5)

G I notes
2 10 - funds used for the licensing of each Poster are to be paid to the production companies in Fiat or Ξ
- if paid in Fiat, the equivalent value in crypto will be held in movienftz account and we will draw from our Fiat account
- any licensing that exceeds the budget per Poster will be covered by movienftz
1 5 - funds used for the tokenization of each Poster are to be paid for in Fiat or Ξ
- if paid in Fiat, the equivalent value in crypto will be held in movienftz account and we will draw from our Fiat account
- the tokenization will be unique to each Poster hence it is difficult to predict this expense until we have confirmed the movie and what token value will be associated with the NFTs
- any tokenization that exceeds the budget per Poster will be covered by movienftz
- any unused budget will trickle down into the marketing & advertising budget
- this budget would include but is not limited to purchasing coupon codes for movie merchandise, cover the work involved in adding private Behind The Scenes footage / deleted scenes to YouTube, cover the cost of coupons to see virtual screenings, payment for the time of Cast and Crew in a Discord Q&A, etc.
1 5 - funds used for the marketing & advertising of each Poster are to be paid in Fiat or Ξ
- if paid in Fiat, the equivalent value in crypto will be held in movienftz account and we will draw from our Fiat account
- this budget would include but is not limited to pay for the work of the content creators, subscription for programs used to create the content / NFTs, budget for marketing and advertising via Twitter, budget for Discord mods / devs and in-app purchases, website upkeep – for more specificity see marketing & advertising breakdown under funding requirements
- any costs that go over budget would be covered by movenftz

we would also maintain an open book accounting method where all income and expenses would be made visible

Include details of your team; including any positions that have yet to be filled, describe who you are, and disclose your interests in making the proposal

@RYM

after assisting in the production of 17 episodes of TV in Canada and New Zealand, I am now looking at ways the film / TV industry can utilize digital forms to innovate and function more effectively. I am the Lead Creator of digipano studio concept; a rotunda studio specifically for virtual production and now the founder of movienftz. since 2019 I have been invested in crypto and a year later began investing in NFTs

@bradcm.eth

during the cryptocurrency bull run in late 2017, I was a broker, day-trader, and investor where I successfully brokered NZD 6,000,000 worth of BTC and ETH for LocalBitcoins in under 2 years where the largest amount of revenue I did in one day was NZD 425,000. since I have curated a portfolio of valuable NFTs and have continued to invest in and trade crypto.

we are seeking the following additions to our crew:

acquisitions manager / communications

  • will be in touch with those who own the rights to movie Posters
  • will be involved in deal preparation and communication
  • must be a cinephile and know the industry

content creator x 2

  • 1 creator will be in charge of creating the trailers for each release and the content specifically for the NFTs Releases
  • 1 creator will be in charge of creating social media announcements and updates

tokenization co-ordinator x 2

  • will engage in brainstorming valuable experiences beyond the movie through the tokenization for our NFTs and will be working to bring these experiences about

Discord mods / devs x 5

  • the mods / devs will be in charge of the Discord

our interest in creating this proposal and seeking investment from LondonDAO specifically is because we align with the ideas of implementing a DAO system to provide projects growth. this is something, as expressed, that movienftz would look to incorporate in the future for the movie industry to allow speculative ideas to be given the resources to be considered

we had some great help from @ adamdyor and his involvement in LondonDAO also influenced our decision to create this proposal

lastly, we have been a holder of London’s NFTs since August and were organically aware of the project

FUNDING REQUIREMENTS

Include details about funding requirements. You must include a detailed breakdown that explains how the funds will be allocated. This includes detailing any bounties required for 3rd party work.

Funding will not be approved for proposals without a funding breakdown.

This is where the team can request rewards for their expected contributions to the project, including any work done to scope the project and create the proposal.

This section only needs to be completed for projects that are requesting funding. If you are requesting seasonal funding, add a “Requesting Season [Season number] Funding” tag to the project on the DAO project page prior to the snapshot vote for the seasonal projects.

Funds must be requested in USD amounts, they will be supplied 50% in ETH and 50% in $LONDON at the market price at time of filling.

  • licensing

licensing costs include those costs for the exclusive licensing per movie Poster

License Payment cost per Poster Poster amount Total costs
0.5 4 2

or $8,294

this budget excludes pay for the work of acquisitions manager / communications — this pay would be covered by movienftz seeing that most of this work will be done by @RYM in the early stages

  • tokenization

the Tokenization will be unique to each Poster hence it is difficult to predict the specific expenses until we have confirmed the movies / what token values will be associated with the NFTs

Tokenization budget per Poster Poster amount Total costs
0.25 4 1

or $4,147

this budget excludes the pay for the work of the tokenization co-ordinators which would be 0.25 each — this pay would be covered by movienftz

  • marketing & advertising
marketing & advertising budget per Poster Poster amount Total cost
0.25 4 1

or $4,147

  • marketing & advertising breakdown
specific cost specific cost notes cumulative cost
0.5 pay for the work of the content creators 0.5
0.1 subscription for programs used to create the content / NFTs:
Premier Pro
Photoshop
0.6
0.1 marketing and advertising via Twitter 0.7
0.05 budget for Discord mods / devs and in-app purchases 0.75
0.2 website upkeep 0.95
0.05 business subscriptions such as:
IMDB pro
Rocketreach
QR.io
website hosting (Webflow)
1

movienftz would carry a 5 Ξ contingency for each Release used to cover any expenses that go over budget

our current position:

the project’s inception officially came about in August however since the beginning of 2021 we were in our Research Phase

currently, we are an incorporated company in New Zealand as MOVIENFTZ LIMITED which will hold the IP of all the NFTs

our network has been growing from September onwards and we have had interest from some of the most successful movie production companies in the world WRT their movie’s Posters

due to each Release being a surprise, we cannot yet publicly disclose information about which Posters are being considered but are happy to do so privately

if you would like to see our Poster Deal / Agreement documents, feel free to let us know and we can share these with you

NEXT STEPS

Immediate action items, should this proposal be accepted

should there be interest in either the GRANT / INVESTMENT options from the LondonDAO the first step would be to discuss further over call and answer any questions before looking into moving forward!

we thank you for your time of consideration, we are excited to get your thoughts on this and to call ACTION on what will be a very exciting journey ahead!

to be in touch, I can be reached via ryan@movienftz.io or Telegram / WhatsApp: +64 20 4122 2845

since discussing with @THX-IOI we have since decreased our GRANT request to a total of 1 Ξ (0.5 Ξ + 61,555 $LONDON)

all information above stands including budgets which will be met by the 1 Ξ London DAO GRANT + 3 Ξ capital from movienftz

NB: all Ξ to USD / Ξ to $LONDON conversions are as of December the 2nd, 2021 as at 4:45 PM (PST) or rate: 1 Ξ = USD 4,538 / 1 Ξ = 123,109 $LONDON

  • Yay
  • Nay

0 voters